In 1999, Disney approached the IA to cover the new digital unit under an agreement in the middle of a contract cycle. The coverage of this agreement (TSL) has since expanded to the vast majority of TAG members at WDAS.
There are certain advantages to negotiating separately because generally it’s less contentious (we are negotiating just with Disney vs. with multiple studios), and we have the ability to tailor asks to our studio-specific needs. Also, instead of negotiating with AMPTP (multiple studios), we negotiate directly with just Disney.